Gifts for a brand event – how to prepare them properly?

A brand event is a special gathering intended to showcase the brand’s personality, values, and offer to its target audience. It is a powerful tool which helps connect with the customers, create a lasting impression, and build a loyal, engaged brand community. A brand event may take many forms, depending on the objective, budget, and target audience. If well organized, it will surely generate leads, referrals, and boost the sales. 

The purpose of a brand event? 

Brand events are organized by different companies to show appreciation and gratitude towards existing customers, as well as to reach new audience. Their purpose is to: 

• expose current and potential clients to the brand’s story, vision, values, and goals,  
• showcase products and services from the company’s catalog, 
• create a sense of urgency, scarcity, or exclusivity in order to boost sales, 
• demonstrate the brand’s expertise and competitive advantages, 
• collect feedback in order to increase customer satisfaction, 
• network with other businesses, organizations, and influencers,
• generate media coverage, 
• enhance the brand’s reputation and credibility. 

What is important when organizing a brand event? 

Brand events require careful planning, execution, and evaluation. Their organization calls for defining goals and audience, choosing a theme and a suitable venue, as well as creating a marketing plan and using both online and offline channels to reach the target audience and encourage participation. When organizing a brand event it is also necessary to:

• take care of the visual identification by clearly displaying the company logo, using fitting color palette, and providing information packages in order to create a coherent image of the brand, 
• provide catering consisting of unique food, drinks, and other gastronomy elements, which have a huge impact on the guests’ satisfaction and are invaluable when it comes to creating engagement, 
• prepare gifts for the guests, which are sure to make a long lasting impression and form positive associations with the brand. 

How to prepare gifts for the guests of a brand event? 

Gifts for the guests of a brand event should be of high quality and appeal to the wider audience, while not crossing the line between the professional and private spheres of life. They may consist of carefully selected products from the brand’s catalog or, in case the catalog does not allow it, luxury food products, small electronics, and branded mementos.

In order to make them appear more valuable and desirable, they should be placed in an aesthetic packaging able to create a great unboxing experience, such as a magnetic gift box. It is made from high quality materials and is equipped with a closing lid with magnets in the flap, which holds the lid in place. Magnetic gift boxes are very durable, robust, and extremely stylish, as well as easy to handle and maintain. They are also fully customizable and can be personalized with logos, colors, and designs, which allows them to better reflect the brand and be used as a useful marketing tool.

Why is it worth preparing gifts for the brand event’s guests? 

Preparing gifts for the brand event’s guests is a great way to connect with new audience, as well as strengthen the preexisting relationships with current customers. It is helpful in building partnerships and collaborations and can lead to increase in visibility and sales. Gifts for the guests of the brand event, which were well thought and carefully prepared with the brand’s values and message in mind, are a good investment that can bring a measurable profit.